The economy strikes again
For the past 18 months or so, I have been a big fan of a certain web 2.0 tool that allowed students to create online books that could be viewed interactively and shared by URL. In a big email push this past week, they revised their user agreement. I read it carefuly, but even my skeptical eye did not catch the fact that they had removed the capability to see the book interactively unless you are actually logged into that “personal” account. No longer can teachers have students create books and share them electronically with family and friends at no cost. No longer can teachers create interactive ways for students to understand new content. No longer can all the teachers to whom we have “plugged” this tool use it with their class
es in any functional way.
Some of the other changes related to content ownership are even more disturbing, but this one is the deal breaker right up front. If it is not free, TeachersFirst cannot review and recommend it. The sad thing is that I thought their business model MIGHT actually work: provide the tool for free, but ask parents and teachers to pay if they wanted a printed copy of the book. In an ordinary economy, it should have worked. Seeing your child’s (or grandchild’s) clever writing would be enough for parents to shell out the bucks. The school library or a teacher might select the very best books created by a class for actual printing and permanent display on school shelves. Even in an era where reading has become more and more electronic and less tactile, people can be overcome by the urge to make a moment in a child’s life “permanent.” It should have worked.
But the economy strikes again. So we will be removing mention of this once-amazing tool for scaffolded or open writing experiences from over 80 reviews on TeachersFirst. Instead of recommending that students create online books, we will recommend another content-authoring tool…until that one dies, too. Let’s hope the economy improves before it sucks all creativity out of learning. There are enough forces at work trying to do just that. Economics should not be one of them.





